HOW TO GET MONEY IN YOUR MAILBOX -- EVERY DAY!

 No other business venture seems so inviting, or attracts so many  people than that of selling via mail order. On the surface, it  appears to be an easier and faster way to become rich than almost  any other method of doing business. All the people in the world  are your potential customers; you work from the privacy and  comfort of your own home; you set you own working hours; and you  answer to no one but yourself.

 Ideally, you should have a product of your own - something you  can produce at very low cost, and sell at top price. If you are  buying something, advertising and reselling it, in order to  realize a profit, you have to mark it up at least 500%. This is  not an unreasonable mark-up for mail order sales.

 Your product has to have mass appeal, and it has to be something  not readily available to your prospective customers except  through you. The product should be such that you can carry an  inventory without worry of spoilage, aging or other damage. It  should be something you can send through the mail - deliver to  your customer - for next to nothing in relation to your selling  price.

 The best money-making product of all is a "How-To" report such as  this one. You don't have to be a literary genius, or even an  experienced writer to write one of these re ports. In fact, the  easiest way is to buy a set of these reports - read each one  over, set it aside and write a similar one with more elaboration  or from a different point of view. Give your report a  commercially appealing title, set a price for it, advertise it  widely in a number of nationally circulated mail order  publications, and you could have something that will continue to  bring in money for you for many years to come.

 The absolute best money-maker of them all is a report you've  found a great need for, researched thoroughly, and written from  scratch. Discovering these needs is not that difficult a task.  If you just don't have the time to write and market one of these  reports, or just cannot produce one for whatever reason, the next  best thing to purchase a set of these reports with reproduction  rights. Here, you can have a number reprinted for as little as  one or two cents each, and sell them for one to five dollars  each. The only problem with this approach is that after a year,  nearly everyone in mail order will have a copy of these reports,  and will be trying just as hard as you are to sell them.

 Now, if you have bought the reproduction rights to the reports,  you simply rewrite them, put new titles on them, make up a new  advertising circular, and send them out as new reports each year.  There are a number of mail order self-help reports that have been  making the rounds for the past 25 years in just this manner.

 Just because you haven't got the time or the tools to write one  of these reports is no reason for not producing one. If you have  an idea or the background material, and the confidence that such  a report will sell - get in touch with someone who specializes in  this kind of writing, and have them put the finished product  together for you. Generally, the fees will run to $100 per page.

 But this is an "incidental fee" indeed, if you come up with  something that has the potential of bringing in several thousand  dollars per year for the next ten years or so. Remember, once you  have it together and written, you just continue making copies of  your original and filling prepaid cash orders for as long as you  wish to stay in business.

 You should also have advertising circulars, a catalog or a  "follow-up" offer for every order you get. Many people make the  mistake of "sending their whole store" in response to every  inquiry. When you receive an inquiry to your advertising, you  should have a prepared sales letter describing the item you're  advertising, and perhaps a circular listing in catalog style some  of your other products that tie in with the product of your sales  letter. This is known as the "featured Selection Plus Alternates"  approach.

 When you receive an order for the product you've been advertising  or featuring in your mail efforts, include one of your product  catalogs in the package with the customer's order. The most  effective practice is to include an advertising circular or  brochure of a leader item or special-of-the-month, and your  catalog. The main thing NOT to do is to include more than a  couple of separate "featured selection" circulars. Keep your eyes  on how the big mail order houses do it, and duplicate their  operating plan within your own means.

 The important point to remember here is to be sure to include  something different - something new - something your customer has  not seen or been offered a chance to buy - with each successive  contact you make with him. Once you've broken the ice and got him  spending money with you, continue showing him products of a  related nature that should stimulate his appetite for greater  success. For sure, he'll never be more in the mood to buy from  you than when he receives something he has ordered. So every time  you fill and send out an order to a buyer, include an opportunity  for him to buy even more from you.

 You can make a very comfortable income, but you'll never get rich  so long as you're having your orders drop shipped for you. Having  a connection with a prime source that will drop ship orders for  you is one of the surest and best ways to "learn" the business of  selling by mail - but if you really want to make it big, you'll  use drop shipping sources for learning, and to back up your  primary product with follow-up offers.

 If you don't have a primary product of your own, the next best  thing is to buy in quantity lots at wholesale prices. A work of  caution here, though: do not buy a quantity supply of anything  until you've seen a sample of the product and have thoroughly  tested the salability of that product.

 Too often, the beginner is sold a quantity of a certain product  at so-called wholesale prices, only to find that after he had  spent his capital he either doesn't want to put forth the effort  and time to sell that particular product, or that he can't "give  it away," let alone sell it. Suppliers who operate this way,  almost forcing you to buy an inventory to have available for your  orders, generally derive most of their income from the sale of  the initial "required" inventories. Always investigate and check  out the salability before you buy anything more than just a  single sample.

 Selling your reports depends on your advertising. You have to get  the word out that you have "money-making information" available  for sale. Start out small by using short classified typed ads.  Look at how some of the established mail order reports sellers  are doing it, and copy their methods. Do not copy their ads -  instead, use them as idea stimulators for your own original copy.  Place an ad in one of the largest circulation publications you  can find, then use the income from that ad to buy and place more  advertising. In other words, use the money that comes in from the  first ad to place similar ads in three or four other  publications.

 One of the insider secrets of the mail order business is in  multiplying your advertising exposure. This means simply that you  start with an ad in one publication, and from there, expand your  exposure by advertising in more publications. Be patient, and  wait for the returns form your current ads, then use that money  to increase the number of people who will have a chance to see  your ad. It's as simple as that, and it works every time. Try it  and see for yourself.

 All of this means that as you are getting started with a new mail  order business, you have to reinvest all your business income  back into the business. To do otherwise is a straight line to  business failure.
 
 

***   DISCLAIMER: We are not responsible for the creation, accuracy or application of the material presented herein (Reports and other related offers/products). The reader is advised to seek legal counsel before starting any business or implementing any ideas contained in these documents which are provided free of charge.  ***